UX Designer — DeliverMate (SaaS)
Project Overview
I led the UX design of an intuitive SaaS platform for logistic businesses. The smooth navigation & organized workspace with Tally integration facilities removes management difficulties for them. Consequently, delivery companies can perform services ensuring organized workspace with proper performance metrics and thrive in a dynamic market 🚚✨
Background
Through researching about challenges faced by logistic companies, we found that they were facing complications in managing ton of deliveries. Despite of maintaining product qualities, poor management and tracking system were making their work stressful and inefficient.
Role
UX researcher, UI designer
Problem Summary
The challenge was to create a user-friendly solution that organizes and optimizes delivery operations, turning into seamless efficiency. That's where the story begins! 📦✨
Through finding their management needs, I implemented them in my designs, ensuring smooth operations and on-time deliveries for a stress-free experience.
Design Process
UX Persona
User Journey
Information Architecture (IA)
Wireframes
Prototyping
The screens were prototyped to perform user testing and receive their feedback for further iterations.
User-Testing Feedbacks
We sent the prototype to potential users and asked to perform certain tasks based on our user journey maps. Finally, we gathered the following feedbacks and proceeded for iterations
Design Iterations
Following the user feedbacks, through critical design thinking, some design changes were performed.
Before
Design Iterations
Following the user feedbacks, through critical design thinking, some design changes were performed.
Before
Conclusion
In wrapping up this project, all the design decisions were taken after understand business problem deeply and improve management system for logistic companies.
This project profoundly shifted my perspective as a designer. My role as a designer of this user-friendly platform emphasized the importance of empathy. The feedback loop with users has become an integral part of refining the platform. It was grateful to be a part of this collaborative journey.
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